Sport Category Manager - Decathlon Belgium

Evere

Joining the Decathlon headquarters means becoming part of a collective where a variety of talents work together to imagine, build and innovate. Everyone brings their expertise to advance the company and improve the experience of our customers and colleagues in the store. The atmosphere? Dynamic and friendly, punctuated by team spirit and sports activities between colleagues. Here, we share, learn and grow together, in an environment where each project is a new challenge to be met.

YOUR MISSION

Are you passionate about sports and ready to transform retail in Belgium?

This is your chance to take the reins of a category and drive its explosive growth in the Belgian market. We’re recruiting for a Water Sports Category Manager to harness local trends, digital tools, and circular economy to craft customer-focused strategies for Belgian sports enthusiasts. Collaborating with our teams, you’ll bring initiatives to life, from curated product selections to impactful campaigns.

You are the architect of your sport's growth in the Belgian market. Your mission is to guarantee performance, innovation, and relevance of the entire omni-offer for our customers, from digital platforms to in-store experience.

Strategy and Market Growth

Sport Strategy: Develop short, mid, and long-term strategic plans for your sports (swimming, surfing diving, snorkeling, sailing), engaging all stakeholders to ensure alignment and success.
Market Analysis: Gather and interpret market data to understand consumer behavior and local trends, shaping the Belgian potential market for your sport. You use these insights to shape the potential of your sport in Belgium.
Financial Management: Monitor economic trends, ensure reliable financial management, and implement pricing strategies to maximize profitability.

Commercial & Omni-channel Excellence

Define the Omni-Offer: Define and deploy the best possible omni-offer (products, local services, specific selections) to enrich the customer experience.
Animate the Community: Energize commercial dynamics by prioritizing cities and stores, orchestrating key moments throughout the year for maximum impact.
Communication & Campaigns: Co-create communication plans with campaign managers for seamless integration of your sport's messaging into the global strategy.
Customer Quality: Ensure the quality of (e)merchandising and ensure customer feedback (reviews) is addressed promptly and effectively.

YOUR PROFILE

You are a naturally strategic and entrepreneurial leader, ready to demonstrate great perseverance in achieving ambitious goals. Your optimism and resilience inspire your environment, even in the face of adversity.

Your love for sport fuels your drive to excel in the business realm, bringing energy and enthusiasm to everything you do.

We are also looking for someone who

has a solid background in marketing, economics, or management, with an affinity for digital, retail, and the circular economy.
has a data-centric mindset, enabling you to make quick, rational decisions and drive strategic initiatives forward.
can speak one of the national languages (French or Dutch) and is fluent in English.
Start date : January 2026.

Ready to Play ?