CRM Expert - Decathlon Belgium

Evere

Joining the Decathlon headquarters means becoming part of a collective where a variety of talents work together to imagine, build and innovate. Everyone brings their expertise to advance the company and improve the experience of our customers and colleagues in the store. The atmosphere? Dynamic and friendly, punctuated by team spirit and sports activities between colleagues. Here, we share, learn and grow together, in an environment where each project is a new challenge to be met.

YOUR MISSION

Decathlon Belgium is looking for an experienced CRM Expert to strengthen the team. The ideal candidate has a passion for sports, proven experience in CRM, and the ability to design and execute effective marketing campaigns that inspire our customers and increase engagement with our brand.

We are looking for someone available immediately for a contract of indefinite duration. You will join the Acquisition team, which is responsible for generating qualified traffic (online and in-store).

Start date: 05/01/2026

Responsibilities:

Developing and implementing CRM strategies and campaigns focused on increasing customer engagement and sales.
Determining and developing the best segmentation to maximize the impact of our communication to our customers.
Identifying opportunities to grow our customer base in collaboration with the digital and retail teams.
Analyzing market data and customer feedback to optimize and adapt marketing strategies to the needs of sports enthusiasts.
Coordinating email marketing, marketing automation, push notifications, and SMS campaigns with a focus on personal and relevant communication.
Participating in setting up and rolling out our loyalty program through our communication platforms.
Managing marketing budgets and reporting on the ROI of campaigns, with a focus on maximizing impact and efficiency.
Ensuring coherence between the CRM campaign and other communication channels (Facebook, on-site, display, SEA, radio, TV, flyer) and collaborating with other (communication) departments for this purpose.
Keeping up-to-date with the latest trends and technologies in CRM and sports marketing to develop innovative and effective campaigns.
Reporting and presenting the results for CRM and the loyalty program.

YOUR PROFILE

Team Player: Collaborating and sharing energy and experience with the teams is one of your drivers.
Positive: You are always looking for opportunities and solutions. You listen to your colleagues and communicate in a fluent and constructive manner.
Flexible: You can easily adapt to technical changes and are open and future-oriented.

Requirements:

Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
Minimum of 2 years of experience in CRM or a related marketing field, preferably in the retail or sports industry.
Excellent knowledge of marketing software and tools (e.g., CRM, email marketing platforms).
Native Dutch language skills and good knowledge of French and English.
Strong analytical skills and experience with data analysis.
Knowledge of Salesforce Marketing Cloud or similar CRM platform is a plus.
Excellent communication skills, both written and oral.
Creative thinking and problem-solving abilities.
Passion for sports.

We believe you could be a valuable addition to our team, and we look forward to working together. If you are interested in taking on this challenge, we would love to schedule an interview to discuss how your experience and skills align with our needs.

Let us know when you are available for an interview and do not hesitate to contact us if you have any questions.